Jon gets heated about incorrect grammar and proposes a solution, 2007/02/11.
Jon:I'm going to release a brand, right, called "Baked Bean's in Tomato Sauce".
Jon:I'm gonna put "beans" with an apostrophe "s".
Jon:In that tin will be one bean in tomato sauce. People will buy those beans and they'll come to Trading Standards going, "hey, there's only one bean in here!" and I'll go, "well, if you read the label you'll find that's all that's implied: Baked Bean *is* in Tomato Sauce. It's more of an existential statement."
Russell:As a business, it's not really going to kick off, is it? Let's be honest.
Jon:I know, but people will learn a lesson because they'll think, "I'll never buy those beans again and I'll learn correct use of an apostrophe!".
Russell:Why do you want them to learn that lesson?